Sponsored Links
Results 1 to 7 of 7
  1. #1
    azskeptic's Avatar
    azskeptic is offline Moderator 666 points
    Join Date
    May 2003
    Posts
    6,728
    Downloads
    0
    Uploads
    0
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Ross gains full accreditation from CAAM

    Advertisements



    Moderator - State Licensing Forum

    Still skeptical after all these years.
    This is it. There are no hidden meanings.WYSIWYG

    Hidden Content

    Hidden Content

  2. #2
    azskeptic's Avatar
    azskeptic is offline Moderator 666 points
    Join Date
    May 2003
    Posts
    6,728
    Downloads
    0
    Uploads
    0
    Thanks
    0
    Thanked 0 Times in 0 Posts

    and your point about accreditation is?

    I'm a little convused as to what this post has to do with Ross. Suggest it belongs in another forum.

    Quote Originally Posted by qiyueyu View Post
    re's a tried-and-true formula for marketing success in the athletic-shoe business: find a major sports star, sign him to a hefty product-endorsement contract, and watch the cross-trainers fly off the shelves. For 13 years, Beijing Li Ning Sports Goods applied that formula, becoming China's largest athletic-shoe and sports-apparel brand?without blowing big bucks on superstars. Why were they spared the expense? Because the founder and chairman of Li Ning Sports, champion gymnast Li Ning, is also the company's chief spokesman. Li became a national hero to millions of Chinese after he won six medals?three of them gold?at the 1984 Los Angeles Olympics. It's as if Michael Jordan had his own sneaker company instead of being a shoe tree for Nike.



    But like Jordan, Li is discovering that knee ligaments and marketing formulas don't last forever. Li is uncharacteristically absent from his company's latest mainland advertising campaign, a $2.4 million TV blitz that coincides with World Cup broadcasts. The ads, featuring no-name characters wearing Li Ning Sports gear, are part of a corporate image overhaul to get younger, more affluent Chinese to wear the brand. Li, now 39, isn't recognizable to a hipper generation that follows NBA basketball and the English Premier League on TV. Fans "used to come by the thousands when I opened outlets," Li says with a sigh. "Senior local officials, mayors, even local provincial governors. Today, only a few people show up. I wish I were still as popular as I used to be. But I guess that's a fact of life."


    Since retiring from gymnastics in 1988, Li has built his company into a credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports currently holds a 10% share of the mainland's athletic-shoe market, outselling all foreign brands combined. Aided by more than 1,000 Li Ning Sports specialty shops scattered around the country, sales have grown at an annual average rate of 32% for the past three years; profits were $8.5 million last year on $108 million in revenue. The numbers may not sound impressive?Nike's 2001 global sales were $9.48 billion?but it's a good showing in a developing economy with a highly fragmented market of more than 4,000 sports-shoe and apparel makers.


    The company has been able to grow primarily by tapping market segments the global brands largely ignore. Li Ning shoes?distinguished by a logo that resembles Nike's famous swoosh, but with a foxtail attached?sell for $40 dollars?less than half the price of top-of-the-line foreign sneakers. They are popular in rural China, but not in the country's wealthier coastal cities, where residents prefer foreign brands. Li Ning Sports "is an old brand and it certainly needs revitalization," says Xue Xu, a marketing professor at Peking University and an expert on domestic brands. Moreover, Xue says there is "danger ahead" because Nike has recently given endorsement contracts to Chinese basketball sensations Wang Zhizhi, who plays for the Dallas Mavericks in the NBA, and towering center Yao Ming, the No. 1 draft pick of the Houston Rockets.


    Li Ning Sports hopes to maintain home-court advantage by attacking the foreign brands in metropolitan China, in part by exploiting growing national pride during the run-up to the 2008 Olympics to be held in Beijing. The company recently hired ad agency Leo Burnett Beijing and set aside $11 million for marketing this year, one of the biggest corporate-marketing budgets in China. Higher-end product lines, created with the help of top sports-shoe designers Massimiliano Zago of Italy and Paviot Jean-Philippe of France, are being added to counteract the brand's bargain-bin tinge.



    For his part, Li, who holds an executive masters degree in business administration from Peking University and completes a law degree this month, says he's accustomed to international competition and knows how to adjust his game. "To improve, you must give up some of your old habits," Li says. By stepping out of the limelight, the former Olympian figures he can help the team.
    Moderator - State Licensing Forum

    Still skeptical after all these years.
    This is it. There are no hidden meanings.WYSIWYG

    Hidden Content

    Hidden Content

  3. #3
    maximillian genossa's Avatar
    maximillian genossa is offline Ultimate Member
    Join Date
    Aug 2003
    Location
    The domed city of Romdo close to the border
    Posts
    5,819
    Downloads
    0
    Uploads
    0
    Blog Entries
    4
    Thanks
    0
    Thanked 0 Times in 0 Posts
    What in the world this has to do with Ross gaining full accreditation by CAAM-HP????



    Quote Originally Posted by qiyueyu View Post
    re's a tried-and-true formula for marketing success in the athletic-shoe business: find a major sports star, sign him to a hefty product-endorsement contract, and watch the cross-trainers fly off the shelves. For 13 years, Beijing Li Ning Sports Goods applied that formula, becoming China's largest athletic-shoe and sports-apparel brand?without blowing big bucks on superstars. Why were they spared the expense? Because the founder and chairman of Li Ning Sports, champion gymnast Li Ning, is also the company's chief spokesman. Li became a national hero to millions of Chinese after he won six medals?three of them gold?at the 1984 Los Angeles Olympics. It's as if Michael Jordan had his own sneaker company instead of being a shoe tree for Nike.


    But like Jordan, Li is discovering that knee ligaments and marketing formulas don't last forever. Li is uncharacteristically absent from his company's latest mainland advertising campaign, a $2.4 million TV blitz that coincides with World Cup broadcasts. The ads, featuring no-name characters wearing Li Ning Sports gear, are part of a corporate image overhaul to get younger, more affluent Chinese to wear the brand. Li, now 39, isn't recognizable to a hipper generation that follows NBA basketball and the English Premier League on TV. Fans "used to come by the thousands when I opened outlets," Li says with a sigh. "Senior local officials, mayors, even local provincial governors. Today, only a few people show up. I wish I were still as popular as I used to be. But I guess that's a fact of life."


    Since retiring from gymnastics in 1988, Li has built his company into a credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports currently holds a 10% share of the mainland's athletic-shoe market, outselling all foreign brands combined. Aided by more than 1,000 Li Ning Sports specialty shops scattered around the country, sales have grown at an annual average rate of 32% for the past three years; profits were $8.5 million last year on $108 million in revenue. The numbers may not sound impressive?Nike's 2001 global sales were $9.48 billion?but it's a good showing in a developing economy with a highly fragmented market of more than 4,000 sports-shoe and apparel makers.


    The company has been able to grow primarily by tapping market segments the global brands largely ignore. Li Ning shoes?distinguished by a logo that resembles Nike's famous swoosh, but with a foxtail attached?sell for $40 dollars?less than half the price of top-of-the-line foreign sneakers. They are popular in rural China, but not in the country's wealthier coastal cities, where residents prefer foreign brands. Li Ning Sports "is an old brand and it certainly needs revitalization," says Xue Xu, a marketing professor at Peking University and an expert on domestic brands. Moreover, Xue says there is "danger ahead" because Nike has recently given endorsement contracts to Chinese basketball sensations Wang Zhizhi, who plays for the Dallas Mavericks in the NBA, and towering center Yao Ming, the No. 1 draft pick of the Houston Rockets.


    Li Ning Sports hopes to maintain home-court advantage by attacking the foreign brands in metropolitan China, in part by exploiting growing national pride during the run-up to the 2008 Olympics to be held in Beijing. The company recently hired ad agency Leo Burnett Beijing and set aside $11 million for marketing this year, one of the biggest corporate-marketing budgets in China. Higher-end product lines, created with the help of top sports-shoe designers Massimiliano Zago of Italy and Paviot Jean-Philippe of France, are being added to counteract the brand's bargain-bin tinge.


    For his part, Li, who holds an executive masters degree in business administration from Peking University and completes a law degree this month, says he's accustomed to international competition and knows how to adjust his game. "To improve, you must give up some of your old habits," Li says. By stepping out of the limelight, the former Olympian figures he can help the team.
    "Sacrifice turns to revenge and believe me
    You'll see the face who'll say:I love you... I'll kill you...But I'll love you forever
    ..."If I die tomorrow, what will you tell me today?." Hidden Content Previously known as Genossa Maximillian

  4. #4
    Tipton's Avatar
    Tipton is offline Ultimate Member 6138 points
    Join Date
    Sep 2006
    Posts
    5,197
    Downloads
    0
    Uploads
    0
    Images
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts
    Guys, it's called "viral marketing": placing your product/company name in online forums and talkback threads in articles so a marketing director/company can claim greater exposure due to google hits and suchlike.

  5. #5
    jonasp's Avatar
    jonasp is offline Senior Member
    Join Date
    Apr 2005
    Posts
    833
    Downloads
    2
    Uploads
    0
    Thanks
    0
    Thanked 0 Times in 0 Posts
    I don't get why the other schools dont apply for the caamhp. Ross and SGU have nothing to gain by the approval. The other schools who don't have california currently might at least make a better case for themselves with the caamhp approval.
    Well, he's had it in for me ever since I "kinda" ran over his dog. Actually, replace "kinda" with "repeatedly," and replace "dog" with "son."

    Lionel Hutz

  6. #6
    azskeptic's Avatar
    azskeptic is offline Moderator 666 points
    Join Date
    May 2003
    Posts
    6,728
    Downloads
    0
    Uploads
    0
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Caam

    CAAM is using staff from the Canadian part of LCME and from the UK to do the inspections. It will be interesting indeed to see if other schools pass the inspections. Hard to know yet.


    Quote Originally Posted by jonasp View Post
    I don't get why the other schools dont apply for the caamhp. Ross and SGU have nothing to gain by the approval. The other schools who don't have california currently might at least make a better case for themselves with the caamhp approval.
    Moderator - State Licensing Forum

    Still skeptical after all these years.
    This is it. There are no hidden meanings.WYSIWYG

    Hidden Content

    Hidden Content

  7. #7
    jonasp's Avatar
    jonasp is offline Senior Member
    Join Date
    Apr 2005
    Posts
    833
    Downloads
    2
    Uploads
    0
    Thanks
    0
    Thanked 0 Times in 0 Posts
    Quote Originally Posted by azskeptic View Post
    CAAM is using staff from the Canadian part of LCME and from the UK to do the inspections. It will be interesting indeed to see if other schools pass the inspections. Hard to know yet.
    They gave provisional approval to St. James.Its not full accreditation like Ross and Sgu but its not a disapproval. The main non cali approved schools (SMU, MUA, AUA) are much further along in terms of development than St. James.All the more reason they should apply.
    Well, he's had it in for me ever since I "kinda" ran over his dog. Actually, replace "kinda" with "repeatedly," and replace "dog" with "son."

    Lionel Hutz

Similar Threads

  1. CAAM-HP Accreditation
    By AphtaLyfe in forum American University of the Caribbean (AUC)
    Replies: 3
    Last Post: 05-29-2010, 08:32 PM
  2. CAAM-HP Accreditation
    By ginuwine in forum St. James Medical School
    Replies: 3
    Last Post: 01-08-2010, 01:44 PM
  3. CAAM-HP & California Accreditation (When??)
    By The Man in forum St. Matthews University School of Medicine
    Replies: 7
    Last Post: 09-15-2009, 05:54 PM
  4. Full Accreditation Conferred upon Ross University’s Medical Program by CAAM-HP
    By RossUniversityNews in forum Ross University School of Medicine
    Replies: 4
    Last Post: 06-30-2009, 03:57 PM
  5. University of Guyana wins accreditation from CAAM-HP
    By azskeptic in forum Main Foreign Medical Schools Forum
    Replies: 4
    Last Post: 06-06-2009, 06:01 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •