The film industry has had a seedy reputation for gratuitous violence and sex. Maybe Steven Spielberg and Disney have been exceptions to this rule but its already been known that the music and movie industries have been churning out adult content(Munich, Amistad, Saving Private Ryan, and Schindler's List all had to be graphic in order to tell each one's story). Video games have been traditionally something for young people. GTA IV is being sold in Toys R Us, a children's store, that is something I find troublesome given the kind of violence in that game, and many others.